UNICEF - THE MINOR PROJECT
UNICEF - THE MINOR PROJECT
UNICEF - THE MINOR PROJECT
The Minor Project was designed to be a 3-month-long public dialogue initiative to help #EndViolenceAgainst Children.
Over this period, we set out to inform, educate, and generate empathy in an audience towards this cause and enable them to become true advocates for safe and protected childhoods.
This was done via original creative assets and communication across social media platforms.
And our focus was on Child Sexual Abuse, Bullying, Relationship Violence and Corporal Punishment.
The Minor Project was designed to be a 3-month-long public dialogue initiative to help #EndViolenceAgainst Children.
Over this period, we set out to inform, educate, and generate empathy in an audience towards this cause and enable them to become true advocates for safe and protected childhoods.
This was done via original creative assets and communication across social media platforms.
And our focus was on Child Sexual Abuse, Bullying, Relationship Violence and Corporal Punishment.
The Minor Project was designed to be a 3-month-long public dialogue initiative to help #EndViolenceAgainst Children.
Over this period, we set out to inform, educate, and generate empathy in an audience towards this cause and enable them to become true advocates for safe and protected childhoods.
This was done via original creative assets and communication across social media platforms.
And our focus was on Child Sexual Abuse, Bullying, Relationship Violence and Corporal Punishment.
A Leher NGO property, supported by UNICEF India, the campaign's target audience was primarily 18 - 35-year-old, urban and english-speaking Indian audiences ni India who frequent online spaces and platforms. Assets and communication were rolled out across all major social media platforms including instagram, Facebook and Twiter in an effort to access and engage with our target community in the playgrounds most familiar to them.
A Leher NGO property, supported by UNICEF India, the campaign's target audience was primarily 18 - 35-year-old, urban and english-speaking Indian audiences ni India who frequent online spaces and platforms. Assets and communication were rolled out across all major social media platforms including instagram, Facebook and Twiter in an effort to access and engage with our target community in the playgrounds most familiar to them.
A Leher NGO property, supported by UNICEF India, the campaign's target audience was primarily 18 - 35-year-old, urban and english-speaking Indian audiences ni India who frequent online spaces and platforms. Assets and communication were rolled out across all major social media platforms including instagram, Facebook and Twiter in an effort to access and engage with our target community in the playgrounds most familiar to them.
assets
assets
assets
comic strip
comic strip
comic strip
video animations
video animations
video animations
video + original soundtrack
video + original soundtrack
video + original soundtrack
branding and identity
branding and identity
branding and identity
collaborators
collaborators
collaborators